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I was that Apple fanboy. They might do it again with AI.

From queuing for the first iPhone in 2007 to watching Apple's WWDC 2025 unveil private on-device AI — same long game, different decade.

2 min read
Document and device imagery — the long game of private computing.
Industry
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I was that Apple fanboy.

Queued outside the store for the first iPhone in 2007. Bragged about pinch-to-zoom like it was sorcery.

Now? I'm watching Apple's WWDC 2025 unveil private on-device AI and thinking: damn. They might do it again.

Apple keeps playing the long game

From retina displays to retina-level AI privacy, Apple just keeps playing the long game. With Private Cloud Compute and on-device LLMs, they're not just flexing — they're securing.

So be honest — where were you when the first iPhone dropped?

  • Camping outside the store with a folding chair
  • Laughing at the idea of a touchscreen phone
  • Still using a Nokia brick (it survived a war, okay?)
  • I was 12. My parents still blocked MySpace.

Is Apple's AI move brilliance, or just branding magic?

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AppleWWDCOn-device AIPrivacy
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